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How To Easily Become A Real Estate Agent What
I’m going to talk about now is going to defy all conventional wisdom, not
necessarily from a practical point but rather from the point that it has never
really been talked about before. Most
real estate gurus and their training programs will have you spending countless
thousands of dollars to do their creative investing. You’ll have a very
basic background (at best) in real estate and be armed with a few creative
techniques that never really seem to get you anywhere. Because of this you will
never really hit the mark in real estate. As I
said earlier, the simplest way to assure your success as a real estate investor
is to work with a real estate agent. However, I want to now take that concept
to the next level. That next level is simply becoming a real estate agent
yourself. Why
would you want to do this? There are two very obvious and very valuable
reasons. One is to have access to the MLS so you can obtain your own data and
not have to rely on someone else to get it for you. The more control you have
over your investing information, the better. The other is for buying and
selling your own investment properties without the high commission costs of
using another real estate agent. But there are even more reasons than that, and
I’m going to explain each one in great detail. I believe that 90% of the
people who read this chapter will then rush out and get a real estate license. First,
it doesn’t require the commitment of money and time that most people
think. I’ve polled regular people who had no idea and asked them what
they thought it takes to become a licensed real estate professional. The
general consensus was many thousands of dollars and years’ worth of
training and schooling. Let me
give you an example of what it takes in my state, which is Utah. Most states
will be very similar, though some may require a little more or a little less as
far as education and cost requirements. In Utah for $395 and 90 hours, you can
become a licensed professional real estate agent. The state gives you up to six
months to complete your pre-licensing education. Most schools have extended
evening and weekend hours. Classes are divided between video and live
instruction. You cannot take any videos home nor do any of the classes online. If you
have a full-time job you can easily budget how much free time you have. From
that free time you can then calculate how much time you want to spend on a
weekly basis to get your pre-licensing done in an allotted time period. That
gives you the flexibility to attend school in the evenings or on weekends.
Pretty simple so far! In Utah
and most other states you can count on the state doing a background check on
you. That means you cannot be a prior convicted felon and you have to disclose
all misdemeanors. States are really strict on this. Your fingerprints are taken
and you will be submitted to a criminal background check. We can’t have
crooks going out and getting a real estate license and having access to all
those homes. It’s no big deal if you have nothing to hide. Let’s
stop here for a moment and review how important pre-licensing education is.
Most real estate boot camps the gurus have are anywhere from one to three days
in length. Suppose you went to a four-day boot camp for approximately eight
hours a day. That is a combined total of 32 hours of training compared to 90
hours of pre-licensing. To make matters worse, the boot camp barely touches on
real estate and spends the majority of the time teaching you how to market and
find motivated sellers to put deals together. Contrast this with pre-licensing
where you learn about real estate, contracts and the laws that are specific to
your state, things which are very important to becoming a successful investor. You do
more than just learn enough to pass a test to get a license with your real
estate pre-licensing education. I always laugh when people say they
didn’t learn anything but had to go through the motions to take the test
and get a license, and that you really won’t use any of that stuff when
you are out in the real world practicing real estate. Are you kidding me? You
won’t use any of that stuff? You use it everyday! What
are the basic elements of a contract? What is the difference between statute
and common law? What is the difference between tenants in common and joint
tenancy? If you want to do real estate, you had better know these things.
It’s kind of like saying a mechanic doesn’t have to know the
difference between an alternator and a carburetor. The
pre-licensing gives you a very good basic background to help get you started.
From that point the learning is a continuous process, spending time out in the
field and at your brokerage office and obtaining the minimum continuing
education requirements that are required in all professionally licensed fields. Let’s
pretend 12 weeks have passed and you have spent $395 for pre-licensing, taken
your state exam ($68) and paid for your licensing fee ($151). Right now you
should have paid just $614 to be a licensed professional real estate agent.
That’s not bad, having paid such a small amount of money and spent such a limited amount of time to be a licensed
professional, not to mention the increase in knowledge and understanding of the
real estate field. I challenge you to find an opportunity that requires such
a minimal investment of time and money to get a professional license that
offers the income potential of a real estate agent. It doesn’t
exist… period! Now you have opened the door to the exciting income
opportunities that await you as a licensed real estate professional. Contrast
the $614 you have spent to get a professional license to the thousands
you’ll spend at a multi-day guru event. There is no question where the
money is better spent. I want to be fair, though, and talk about the additional
real estate costs. (The Golden Rule of real estate is to always disclose to the
parties involved.) Now you
have a real estate license, so what do you do next? You have to hang your
license at a brokerage office. What do I mean by that? You have to be under the
supervision of a principal broker. Let’s say that a particular real
estate office has 50 active licensees in it. There has to be a principal broker
who is in charge of the conduct of all the licensees as per state requirement.
This means the broker also owns the listings that the agents bring into an
office. There
can be other brokers in the same office; however, they will be designated as
associate brokers as there can only be one principal broker in an office. The
principal broker’s name will be on file with the state’s real
estate division. To be a principal or associate broker requires additional
education and experience levels that are documented through the amount of
transactions you do over time. Now
let’s get back to you having your brand new license and needing a place
to hang it. You can now interview with many real estate companies in your town
and see where you would like to hang your license and go to work. Here’s
where a lot of people have some misconceptions. They think the process is like
a job interview and very rigorous, but nothing could be further from the truth.
Since a real estate agent is not a salaried position, most brokers have no
problem accepting new agents into their office. They do
this because they know most new agents are good for four to five real estate
deals as soon as they get their license. These deals could come from friends,
family, spheres of influence and many other places. A real estate brokerage
makes its money when a licensee lists (sells) a property or finds one for a
buyer. There is a commission paid on a buy or sell, and the licensee splits
this commission with the brokerage. (How much your split is depends upon your
experience and your total volume, or production. Obviously, when you are newer
your splits are going to be a little less for you.) Since a real estate agent
is paid on commission, it really doesn’t cost a broker to take in new
licensees. The light bill has to be paid whether you are there are not. Now,
what about some of those additional costs I mentioned earlier? Some brokerages
will charge you a monthly fixed cost to be at a brokerage. This is also known
as a desk fee. This can be good if you are churning out a high amount of volume
and will save you money in the long run. However, if you are just getting
started you will want to avoid this. Most brokerages do not charge desk fees
unless they want to hire seasoned agents only. Almost
all brokerages belong to an MLS and a Local Board of Realtors ® Members who
belong to an MLS are usually split by area. I live in Washington County, Utah,
and the name of my board is the Washington County Board of Realtors®. As with
any board, the Board of Realtors® has staff and there will be dues
involved. It is powerful to belong to a board and almost everyone does. The
exceptions are usually small mom-and-pop shops. Annual dues for a board can
range from $350 to $800 and usually include your national dues as well.
National dues go to the National Association of Realtors® (NAR). Incidentally,
NAR is the “Voice for Real Estate” and is America’s largest
trade association, representing over 1 million members. The fees are very
reasonable compared to fees in other organizations. One deal and you are in the
black. Who can’t do one real estate deal in an entire year? That would be
a piece of cake for almost anyone. Let’s
recap. You now have a brokerage where your license is hung, and you have spent
about $1400 for your education, license and a membership to a local board for a
year. That’s not bad at all when you think about it. That same $1400
dollars may buy you a couple of days at a boot camp with a guru if you’re
lucky. Here’s
the power of being at a brokerage. All real estate offices receive calls on a
daily basis inquiring on properties the brokerage has listed or just general
inquiry calls. Since established agents are usually out in the field working,
the office needs someone to answer these calls. This is usually split up on a
roster. New and seasoned agents can take assigned time slots known as floor
time. That simply means when a general inquiry call comes in, it is assigned to
the agent who is on floor at that time. I know
of a lady here in my town who received her license. In her first month she
grossed over $20,000 in real estate commissions. How did she do that? She was
on floor time her second week into the business and received a call. She then
showed a couple of homes about which the callers inquired and wrote a purchase
contract on a $500,000 home. That $500,000 home paid a 3% commission when the
deal closed. It’s not hard to do the math and figure out that was a
$15,000 commission to her. Two
weeks later, the same thing happened again, this time on a $200,000 home. Same
scenario – she got an accepted offer, had a relatively fast closing and
grossed $6000 on this sale ($200,000 x 3%). She grossed over $21,000 her
first month in the real estate business! Of course, you need to realize she had
to pay a split with her brokerage, meaning her split could have been anything
from 10% to 30% of the commission going to the brokerage. Are these results
typical? Absolutely! They can happen to just
about anyone at any given time. She
spent $1400 dollars to have a professional license and grossed over $21,000 her
first month in real estate. How powerful is that? Do you think she is hooked on
real estate and thinks it’s the greatest? You’d better believe it.
And it just keeps getting better. In 2004
the National Association of Realtors® (NAR) reported a total of $75.3
billion was paid out in real estate commissions to licensees and brokers on
single-family homes. That’s amazing! Do you want to know something even
more amazing than that? This number excluded new
construction, commercial, multi-family and land. So if you want to know where
the money is, I just proved it to you. The
average income for a real estate agent is $50,000 a year. As a matter of fact,
there are a lot of real estate agents who make millions of dollars a year in
commissions. Some are doing it in high-end markets, but some are also doing it
in very ordinary markets. I challenge you to find anyone making anything
remotely close to that with a guru's nothing-down program. I can
guarantee that not a whole lot of people made a killing in nothing down guru
programs and by working foreclosures. Sure, there were some, but not many. As
big as the United States is, there will always be a few people who find some
deals and get some big paychecks, and of course, those are the ones that you
mainly hear about. Most of
these people had drive and would have been successful in just about anything
anyway. We’ve all known people like that. That’s the beauty of
being a real estate agent/investor. It’s designed for the average person
to make money in real estate. I’ve
heard of people who have spent a year or more trying to put a deal together and
without it ever happening. Can you imagine spending a year and getting nothing?
How many properties could you sell to buyers and sellers in that same amount of
time if you had a real estate license? Then you could take that money and
parlay into properties for yourself! Let’s
talk about some more benefits of being a real estate agent. I can almost hear
you thinking, “But I have a job.” That’s the beauty of it.
Being a real estate agent part time isn’t like you have to be there from
nine to five every day. Since you are classified as an independent contractor,
there are no minimum time requirements. That means if you want to work a few
evenings or only on weekends, you can now do it as a part-time real estate
agent. How is that for flexibility? Let’s
say you only want to work with motivated buyers. A motivated buyer is someone
who needs to find a house to buy right now and close in the shortest amount of
time possible. Would you agree there are buyers coming into your town on a
daily basis ready to buy a home right now? Of course you would! To capture
those buyers, run an ad that says, “Free List of the Best Buys in the
Area Before They’re Advertised,” or, “Free List of Homes
Under Market Value.” What legitimate buyer can say no to those offers?
They can’t. That is how you get a flood of “now” buyers to
work with and start putting commission checks into your bank account right
away. Even if you don't want to work with buyers, you can simply
run the ads and broker out the leads to someone in your office for a referral
fee. That could sure be a nice little side income. There
are some brokerages that don’t want a lot of part-time agents; however,
most are happy to have them. Just imagine, you could grow your real estate and
investing business then eventually transition into real estate full time, and
quit your job if you wanted. In addition, when you work under a broker you are
considered an independent contractor. Check with your tax professional for the
advantages this can be for you. Earlier
I said that most new agents are good for four to five deals right out of the
gate. What do I mean by that? Most brokerages know that a new agent will be
excited having a fresh new license in their possession. They also know that
you’ll be talking to a lot of friends, family, and co-workers both past
and present. When you do this you will naturally drum up some real estate
business, working with either buyers or sellers. Many
times friends or family will wait until you get a license and then simply allow
you to represent them in a transaction to help get you going in the business.
It’s kind of like the family member that got into the insurance business.
The first thing they teach you is to call everyone you know in your sphere of
influence and get them to change their insurance to your company since you are
now in the business. Here’s another
twist almost everyone overlooks. Getting a real estate license just so you can
buy and sell the house you live in is such an advantage. With the average
homeowner moving every three to five years and paying $8,700 to $15,000 or more
in commissions to sell their home, it’s no wonder you would want to have
a real estate license just for that reason alone. Imagine all those commissions
now getting paid to you. Let’s take a
look at an example so you can better understand what it would cost you without
having a real estate license. If you had a $168,000 house you were selling,
you’d owe a 6% commission at closing of $10,080. Doing
this same scenario four times in your life would be a grand total of $40,320 in
commissions you paid to a real estate brokerage. That same $40,320 at
6% interest for 12 years would be a whopping $81,131.76! Yes, you read that
right. Keep in mind this is being conservative as far as the price of the home
and the number of times sold. If your home is more expensive than $168,000 and
you move more than four times during your lifetime, it will be much more. You
would easily be into six figures (as in over $100,000) after interest, which
could have been put in your pocket and not someone else’s. This is money that
could help put your kids through college, pay
for braces or family vacations, help fund retirement or whatever. If you are a
licensed real estate agent, though, you can cut that figure in half. Why? You
will be saving 3% in commissions paid since you would be representing yourself
in the sale or purchase of your own home. Plus you have the added knowledge of
the market, so you are making informed decisions before you sell or buy for
yourself. Another benefit is
that you would get paid 3% of the sales price when you buy a new one. That
means if you sold your home and moved across town and bought a $200,000 home,
you would be paid $6000 for representing yourself in the purchase. That’s
pretty nice isn’t it? Here’s a perfect
example of what happens in real estate to agents on a daily basis. In October
2003 I was given a lead from a breakfast club meeting I have every Friday with
local business owners here in my area. To make a long story short, I followed
up on a lead that was given to me one Friday morning. That lead eventually turned
into a $51,000 commission check into my pocket. It really wasn’t a lot of
work either. Just
think of how many times, even this year, you have known someone in your sphere
of influence that has bought and sold a home? This is business that could have
been yours, had you had a license, even while working your full-time job. Let me
give you a very real scenario. While keeping your job and selling real estate
in your spare time, do you think you could find two people that would sell
their house with you and two people that would buy a house from you in one
year? Of course you could! If we used an average sales price of $200,000 per
property times four units bought or sold, that would give you a total of
$800,000 in total sales. Based on an average real estate commission of 3%
($800,000 x 3%), that's $24,000 to you. Would a
$24,000 boost in income help you this year? Maybe you’d pay for a set of
braces for your kids or put a down payment on a new car. What about taking a
surprise trip to Disneyland this year with your family? Can you imagine how
this can change your income… your future? So now you have three ways to get paid: buyers, sellers
and investing using real estate commissions to buy your own properties. How
great is that? I’m
not saying you have to quit your job and do this full time. I’m not
saying that you have to list homes and work with buyers. I’m simply
saying if you want to, you can. If you only want to use a real estate license
as a tool to gain more of an in-depth knowledge of how it works and use it for
your own gain, then you can do that too. As I pointed out earlier, if you do
nothing but use it to buy and sell your own properties you are way ahead of the
game. Even if you don’t get a license then think how valuable the
training is alone and the low cost of the education. You now have greater
control and an edge to get you up the ladder of success. Here’s
another powerful point. In all of those guru programs you never really get any
direction or a solid foundation of real estate skills. Because of this lack
almost everyone fails. In contrast, a lot of people who have a real estate
license are successful because of the support system that’s already in
place at a brokerage. A lot
of gurus will tell you that networking is a very good way to find properties.
Imagine networking as a real estate agent with other agents. Do you think that
may help you find additional deals? You’d better believe it will!
You’re rubbing shoulders with others who are right in the thick of if
all. You’ll start to develop relationships with agents at other offices.
You’ll also begin to develop relationships in other industries related to
real estate, industries like mortgages, titles, inspectors and a whole lot
more. Sure, you could do this on your own, but why not speed the process up and
make more money by having a real estate license? Experience
is another big factor. In my office we have 70 licensed real estate
professionals. That translates into approximately 400 years’ worth of
real estate experience. I once was involved in a deal that had a dispute over
water rights. Lo and behold, there is a gentleman in my office with over 25
years of experience in water rights. Real estate encompasses many areas. You
have residential, commercial, land, water rights and much more. Being
in a real estate office is like being a doctor at a hospital. If I’m a
neurosurgeon and I have a question pertaining to another specialty, like heart
surgery, I simply ask one of my colleagues. It’s the same way in real
estate. I don’t deal a lot with water rights, but when I have a question
there are several people in my office that specialize in it. You have no idea
what a valuable resource this is. No amount of guru coaching or training can
even begin to come close to this. Here’s
another huge advantage. Let’s say you don’t want to do traditional
real estate sales. You’d be surprised how many deals can just fall in to
your lap once your sphere of influence knows you have a license. Additionally,
when you are plugged into the system, you’ll know about new listings that
come into the office before they hit the MLS. Think about this, too, for just a moment. If you have
property listings for sale, you actually have a vested ownership in that
property. How? Through the listing agreement! The listing agreement simply says
that if you sell the property you are entitled to a commission. So if I had ten
listings at $200,00 apiece, that means I have $2 million in inventory. That
could be a potential commission of $30,000 to $60,000! Think about what a car
dealer has to pay to "floor" $2 million of inventory. That’s
powerful! Being a
real estate agent actually gives you additional protection. Almost all creative
guru-type programs will try to sell you some sort of generic, one-size-fits-all
real estate contracts and forms. As I discussed earlier, this is next to
impossible. I’ve been to countless seminars where the gurus have said
they have spent thousands and thousands of dollars with their attorneys to have
contracts written and slanted in their favor, meaning pro-buyer if you are a
buyer and pro-seller if you are a seller. If you have ever read a contract
slanted in the other party’s favor, it’s obvious and insulting to
you. Contrast
that to having a real estate license and access to state-approved forms.
Everyone should be using the forms that are approved by the division of real
estate in their particular state. Why? They protect both buyer and seller and
that’s how it should be. States have done hundreds of thousands, if not
millions, of real estate transactions over the years, and they know what goes
wrong in contracts. State contracts have the language set to protect buyer and
seller and lay out specific remedies should thing go awry or if there is a
dispute. This is very important! Most
gurus don’t know that you can pick up those contracts from most
states’ divisions of real estate or print these forms online. They are
far superior to using a guru form or going down to the office supply store and
purchasing a basic, one-page purchase contract. A lot
of investors that use generic purchase contracts don’t understand how
worthless some of them are. A lot of those contracts don’t go into enough
details or lay out specific remedies if there is a problem. You’re left
with ambiguity and interpretation, which can cost you dearly in court later.
There is a reason all states have spent a lot of time and effort putting their
contracts together. They work! I
don’t know why so many investors overlook the advantage of having a real
estate license. I believe it’s how a lot of them are taught. The gurus
say things like, “You don’t need a license,” and
“It’s just going to make it more difficult.” Why? Because you
have to disclose! So what? All that means is when I present an offer on a
state-approved form, that I have to be sure to
mention that I am a licensed real estate agent. That isn’t going to stop
anyone from wanting to sell me their house. Another reason they give is,
“You are more regulated.” You’re right, agents are more regulated!
However,
that’s a good thing. It’s going to keep you out of a lot of
trouble. You’ll have a better understanding of what you’re doing
instead of going out half-cocked from reading a book and listening to a few
CDs. The reason most gurus never push the issue of getting a license is
because, if you do, you won't need them anymore, and they know that! You
will find real estate to be a very rewarding experience, whether you get into
it just for yourself or to help other people. It gives you a certain
satisfaction to know that people rely upon real estate professionals to help
them move their families and businesses. The full-service brokerage business
has been around for about 100 years or more. Let’s face it, nothing is
going to last that long if it doesn’t have any value! I
challenge you to go out and get your real estate license and see the difference
it can make in your real estate investing and, more importantly, your future. |